Meeting in progress

Generative Journalism Alliance

About the project

Sharing stories of emerging futures

The Generative Journalism Alliance comprises storytellers and systems change practitioners located across the planet.

We use generative interviewing to create space for people to make sense of the world and the work they do, nurture relationships, and catalyse change through a plurality of stories. 

It’s challenging to imagine new ways of being from within systems in which we are complicit. We believe that possibility-oriented dialogue can be effective in releasing a plurality of embodied, place-based stories which, taken together, may gesture towards the futures we seek to cultivate.

More about generative journalism

Generative journalism is the act of publishing media that directly represents people’s experiences and intentions, is without interpretation, and generates new life. 

With roots in appreciative inquiry and asset-based community development, generative journalism is more than a journalistic practice, seeking to offer bridges between the person and collective, and midwife emerging futures. 

Generative journalism principles:

  • Honour human dignity 

  • Orient to Possibility/Nurture Preferred Futures

  • Respect authorship 

  • Resist interpretation 

  • Surfaces source’s aims and intentions

  • Enables and ennobles agency

  • Privilege people’s stories over institutional ones

For a longer reflection check out Notes Towards a Definition of Generative Journalism, written by Peter Pula from GJA member Axiom News.

Where we publish

Now Then

Foundations Earth 

Beyond Patriarchy

Opus Stamp

Get involved

Latest Update

Since 2024, we’ve been working on a generative inquiry commissioned by Lankelly Chase exploring the legacy of the organisation. As part of this work we spoke to more than 50 individuals, including grantees, advisors, ex-staff and trustees, asking the question: ‘What can we learn from the Lankelly Chase experience?’. You can read the full series here.

We also worked on a generative storytelling inquiry about the concept of a Just Transition, and have begun publishing pieces on our Substack.

January 2026